A lot of small business owners have a website, but that doesn’t always mean it’s working. If your site isn’t showing up online or bringing in new customers, you might be wondering, “is my website working?”
Ask yourself these five simple questions—and if the answer is “no,” don’t worry—we’ll share tips and how we can help you improve your small business website.
1. Are You Getting Leads From Your Website?
Check: Are you getting calls, messages, or form submissions from your website?
If you’re not sure, ask new customers how they found you. If you don’t already have a contact form, you’ll need to set one up to get leads from your website. You can also make it easier for customers to reach out by simplifying your contact form.
Setting up Google Analytics is another way to track how many people visit your site and what actions they take.
Finally, make sure you have individual service pages on your website. When each service has its own page, it’s easier for Google and your visitors to find exactly what they need.
How we can help: We can review your website setup, create clear service pages, and help make it easier for customers to take action.
2. Does Your Business Show Up on Google?
Check: Search your business name or “[your service] in [your city]” to see where you show up.
If you don’t come up in the search results, make sure your website includes your service area. Setting up or improving your Google Business Profile can also help more people find you when they search.
How we can help: We’ll optimize your site and local listings so more people can find you online.
3. Is Your Website Mobile-Friendly and Fast?
Check: Open your site on your phone. Is it easy to read and use? Does it load quickly?
You can test your site speed using tools like Google PageSpeed Insights. Using smaller image files and keeping your design simple can make your website much faster. Also make sure buttons and text links are easy to tap on a phone.
How we can help: We’ll test your site, fix slowdowns, and make sure everything looks great on mobile devices.
4. Is Your Website Up to Date?
Check: Are your services, hours, photos, and contact info accurate?
Remove any old information or expired offers from your website to keep it updated. Then, add recent project photos or new team info. Keeping your site fresh for the season, like adding summer updates, shows customers you’re active and ready to help.
How we can help: We’ll help clean up outdated content and give your site a seasonal refresh.
5. Is There a Clear Next Step for Visitors?
Check: Can someone easily figure out what to do next—like call, schedule, or request a quote?
When someone visits your site, they should be able to easily figure out what to do next—like call, schedule, or request a quote. To help direct your customers, add clear buttons like “Call Now” or “Request a Quote.” Contact forms are so helpful for service businesses to get leads. Make sure you’re using this feature to collect information from your site visitors.
How we can help: We can improve your calls-to-action and add forms that turn visitors into leads.
How Often Should You Check These Things?
It’s a good idea to review your website at least twice a year, especially before busy seasons like spring/summer or fall/winter. If your services change more often, set a reminder to check every 3-4 months.
Bonus Tip: Schedule a quick website audit or content refresh each season to keep everything running smoothly and help you stay ahead of competitors.
How to Improve Small Business Website
If you’re not sure how your website is doing, we offer two easy ways to help:
- Quick Website Audit (Free): A fast review with top-level feedback
- Detailed Website Audit (Paid): A full review of your site’s design, SEO, speed, and usability
👉 Get started with a website audit. Let’s make sure your website is working as hard as you are!
