SEO, or Search Engine Optimization, works like a map to guide people to find your business on the internet. For small businesses, SEO is very important because it helps new customers see your services or products when they look online.
A new player has recently come into the SEO field: Artificial Intelligence (AI). AI is changing how businesses improve their online presence, making it more simple and effective.
What is the future of SEO with AI, and how does AI affect SEO strategies? Here’s a breakdown of AI for SEO and how you can use it to grow your business.
The Impact of AI on Local SEO
AI helps search engines to grasp what people are looking for when they search for local businesses online. This makes it possible for search engines to connect users with the right companies nearby.
To take advantage of AI for local SEO, follow these tips:
Keep Business Info Updated
Make sure business details on your Google Business Profile and other local directories are correct and up-to-date. This includes your address, phone number, and business hours.
Encourage Local Reviews
Good reviews can make search engines put your business higher in local searches. Ask your customers to write reviews on your Google Business Profile or other review websites.
Use Local Keywords
Add city or neighborhood names to keywords on your website. For instance, if you work as a plumber in Wilmington, DE, use keywords like “plumber in Wilmington, DE” on your site.
AI’s Influence on On-Page SEO and Algorithm Changes
On-page SEO focuses on optimizing the pages on your website for search.
AI makes search engines better at knowing what is on your web pages. It helps find important details about what people are searching for.
Here are some steps to take on your website:
Use Natural Language
Try writing in a conversational style on your website. AI algorithms look for more natural and clear language since it’s easier for everyone to understand.
Optimize for Mobile
AI thinks a lot about making users happy, so having a website that works well on mobile devices is very important. Make sure your site looks nice and functions properly on smartphones and tablets.
Focus on User Intent
Search engines are getting better at knowing why people search for things. They can guess what you want when you type in a question or need something.
For example, if someone types “best electrician near me,” the search engine understands they are looking for electrician services close by. It will show them local companies with reviews and ratings.
If someone searches “how to fix a leaky faucet,” it knows this person wants help fixing plumbing issues. The results may include step-by-step guides, videos showing how to repair the leak, and links to buy needed tools.
When you focus on what your customers are searching for, you can position your website to grow with AI and on-page SEO.
What Content Works Best in the Age of AI?
If you want to grow your small business online, you’ll need to keep up with the type of content that works best. Here’s what AI loves:
Helpful, Detailed Articles
AI looks for content that answers questions or addresses problems readers may have. Writing these articles can give valuable information to your audience.
To write helpful articles that rank well on search engines:
- Think about the issues your customers are facing that your services can solve.
- Look at frequently asked questions and concerns in your industry online.
- Gather accurate data from reliable sources.
- Include a strong call-to-action that encourages readers to contact you for help.
Write “How-To” and FAQ Content
This type of content is prioritized by search engines because it’s helpful to readers. Most people search for things like “how to fix a clogged toilet” or “why is my toilet not flushing properly?”
If you post an article or website page that answers these questions directly, you’re more likely to show up first in search results.
Visual Content
Add lots of pictures, infographics, and short videos to your website. These things keep people looking at the page for more time.
This is good for search engines because AI notices and likes when visitors stay longer. It will make your website seem more trusted and helpful for people searching online.
Pictures and small videos can also split text into parts, making what you write easier to grasp.
Updated Information
When you keep your website updated, it shows visitors that you’re active and ready to serve them. You can do simple things like updating a banner at the top of your website for each month (example: “now accepting new clients for November”).
Just writing blog posts for your website isn’t enough to stay relevant on search engines. If you want to boost your presence in search results, you should update your blog posts frequently.
Adding new information to keep them current is great for search engines, while old content can make your site feel outdated. For example, if you wrote a blog post about the best kitchen faucets of 2023, you should update the article for the current year and make sure your suggestions are still helpful.
Why Staying Updated Matters
Keeping your website and blog posts updated is one of the best things you can do for your small business’ SEO rankings.
The future of SEO with AI is changing very quickly, and new AI tools and rules come out often. This can make it difficult for even the best DIYers to keep up.
Boost Web Studio always keeps an eye on these trends and has a team prepared to assist businesses in staying ahead. We understand the newest AI tools and know how to use them for better SEO.
Reach Out For Professional SEO Help
If you find it difficult to keep up with the constant changes in SEO, you’re not alone. At Boost Web Studio, we take care of every detail of your website’s rankings so you can focus on running a successful business. Contact us today to learn more about our services if you’d like a professional hand in your SEO efforts.
