A brand photographer will help you plan and execute a photoshoot that tells your brand’s story – cohesively and comprehensively.
1.) By investing in brand photography, you will lead your business with strategy.
If your business has been open for a while, you may be tempted to use a mishmash of photographs your business has acquired over the years – perhaps ones you and past clients have taken.
And if your business is new, you may be tempted to buy stock images to use on your website and social media.
However, I discourage you from singularly relying on either scenario. I think there is a time and place for client-submitted photos as well as stock photos, but if you are looking to have a signature brand that is positioned as professional and trustworthy, I think you should look into hiring a brand photographer.
By hiring a brand photographer to walk you through, you’ll have images that showcase who you are and what your business stands for, why and how you do what you do, and what clients can expect when working with you.
2.) You will have images to use for your business’s website and social media.
Not having the images you need can impede you from creating the website you want, or even prevent you from creating posts on social media. By working with a brand photographer for your business, you will have a library of images to use for not only your website and social media, but also any press releases and publications, and marketing and promotional materials.
By having a constant flow of images that feel and look like your brand, your content strategy will move much more seamlessly.
3.) Your brand will look put together.
When you use photographs that are taken and edited in the same style, your brand will look consistent. Psychologically, we equate consistency with trustworthiness, so if your brand is consistent in the messaging and imagery, your brand will come across as more trustworthy, thereby increasing a client’s likelihood of buying from you… and returning and recommending you to others.
4.) You will see an increase in leads and sales.
Think about how often you check a business’s website and/or social media before visiting/hiring/purchasing from them.
For example, let’s say you are looking for a new restaurant to try in your part of town. You’ll probably look for a new spot on Google, Google Maps, Instagram, etc. While perusing, imagine all the images you come across. How likely are you to be eager to try a restaurant with poorly lit, blurry photos versus how likely are you to be eager to try a restaurant with consistently on-brand, sharp photos?
Or let’s say you were looking for a necklace to buy your friend. How likely are you to be eager to buy a necklace from an online shop with poorly lit, blurry photos versus how likely are you to be eager to buy a necklace from an online shop with consistently on-brand, sharp photos?
What’s interesting, I think, is just how much of that decision-making is done subconsciously – in seconds – before making a purchasing decision. In those few seconds of attention, you have from potential clients, it is imperative that you make every second count.
Overall, by investing in brand photography, you increase your chances of having potential clients stop in their tracks and take a closer look at your business.
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About the Author
My name is Adeline and I’m a brand photographer, as well as a coach for creative business owners. I’m based out of NYC, but you’ll find me traveling all over. Whether photographing or coaching, I love capturing your personality and helping you show up authentically. I’ve been photographing for over twelve years and I’m still as in love with the art, if not more. When I’m not out taking photos or coaching amazing clients, I love to explore new places. It may be a new town a train ride away, or a new local restaurant. If I’m home, I may be writing (it’s a passion of mine!), reading a personal development book, practicing yoga, or experimenting with a new vegan recipe. All of these help me stay creative and see things in a new light.