Branding is critical for all types of businesses, especially home service startups. You have tons of competition, so the success of your business is tied to how well you present the values that make you stand out.
If you’re not sure where to start, we’ve got you covered. This post will break down how you can get started with DIY branding for your home service business. We’ll focus on visual identity and how you can get noticed with a strong one.
The Significance of Visual Identity
Visual identity is a broad term that includes many different things. Some of these include your logo and the colors and fonts you use. It’s basically your way of showing your brand’s values to the world.
So, why is a strong visual identity so important? It does more than just look good on advertisements and social media.
Your brand’s visual identity will help people remember your business. It can also show them who you are, the level of service you provide, and make them feel something.
Think of your branding like a first impression. With a strong identity, you can stay in the front of your customers’ minds when they need your services. This can lead to plenty of long-term relationships down the road!
Start with a Memorable Logo
Your logo is the most important part of your brand identity. With this image, you can show your customers what you stand for instead of just telling them.
As you continue to grow your home service business, your customers will become familiar with your logo and associate it with someone they trust.
The logo you choose should have a style that is both simple and easy to remember. Using symbols or icons that are important to your home service niche can help you connect with your target audience right away. For example, you can use an image of a house or tool icons to represent your services.
Font choice is also very important. Choose a font that not only fits the style of your brand but also makes it easy to read. Lastly, your brand’s logo should look good in different sizes, from business cards to billboards.
Selecting the Right Color Palette
Colors are more than just pretty things to look at; they are powerful tools that can make us feel things, remember things, and make choices. That’s why choosing the right color palette is so important for home service startups.
Warm neutrals can make people feel at ease, while earthy greens can make people think of growth and unity. Blue is a color that’s commonly used in plumber’s logos, while many landscapers choose green.
The key is to be consistent across all materials. Use the same colors in all of your brand’s products to give people a sense of unity and cohesion.
This makes it easier for customers to remember your brand because they’ll start to associate those colors with your services, making a strong link in their minds.
Typography tells the story of your business without you saying a word. The fonts you choose for your home service startup show who you are, how you talk, and how skilled you are.
For a home service business, the best fonts are ones that look professional. For example, Sans-Serif fonts appear modern and trustworthy. On the other hand, you’ll want to stay away from handwritten fonts that make your business seem unprofessional.
Choose one or two fonts that match the style of your brand and use them regularly across all platforms. Using easy-to-read fonts for online content makes it more accessible, while using unique fonts for headers can add personality without making the content harder to read.
DIY Tools and Resources
If you decide to take a do-it-yourself approach to branding, there are plenty of easy-to-use tools for graphic design at your hands. Canva is a great tool for beginners that helps you make social media posts and other marketing materials. Even if you don’t have a lot of design knowledge, you can use their drag-and-drop interface to create designs in minutes.
Although Canva is a great place to start, keep in mind you won’t get the most high-quality results. When using their pre-designed elements and templates, you could end up creating the same designs as thousands of other businesses.
This is especially important when you’re creating a logo that needs to stand out from your competitors. That’s why it’s best to work with a professional designer to make sure your brand identity is completely unique.
Coolors is another awesome resource when you need some color inspiration. You can find color palettes on their website that are ready to go with color codes included. This will help make your design process super simple.
Google Fonts is helpful when you’re choosing fonts for your brand’s typography. They have thousands of fonts across different families that you can test out before you download. They also suggest font pairings that work well together to save you even more time.
Adobe’s Color Contrast Analyzer is a tool that can help you check your color combinations. When you’re creating a logo or another design, it’s important that your audience can read it. High contrast between backgrounds and text are a must.
For example, light green words on a bright yellow background would be very hard to read. You can preview your brand’s colors using this tool to see how they look before you make your final decision.
The analyzer also makes sure that the colors you choose meet accessibility standards. People who are color blind can’t read certain color combinations. Adobe can help you avoid this in your design and reach more people.
Building a Brand Style Guide
To keep your visual identity’s character, you need to be consistent. This is where a brand style guide comes in. It’s basically a map that shows how your visual features should be used. A complete style guide will include variations of your logo, color codes and combinations, and rules for typography. When in doubt, you can look to this page to make design choices that are in line with your brand identity.
To help home service business startups, we created a free Brand Style Guide template that you can use in Canva. This will be the starting point for your business’s unique style guide. Fill it in with your colors, fonts, and other branding materials on Canva to make your company look professional and cohesive.
Boost Your Business with our FREE Brand Style Guide Canva Template
Create Your Visual Brand Today
Making a strong visual brand isn’t something that only the biggest companies can do. Visual branding is a powerful tool that home service startups can use to build a strong presence that draws people in and makes them trust them.
By using the above do-it-yourself branding tips, you can get started on making a strong visual identity that will connect with your target audience.
If you need some extra guidance, our team at Boost Web Studio is happy to help. Contact us today to begin your journey toward creating a visual brand identity that gets noticed!
About the Author
Kim started her design journey in 2013 as a freelance graphic designer. She continued expanding her skills and started focusing on web design and development. Over the years, she has worked with hundreds of small businesses and nonprofit organizations all over the country. She is passionate about creating designs that are not only visually stunning but also efficient and accessible.