So, you work in landscaping and want to find more customers to grow your business? There are many creative and practical marketing methods designed especially for landscaping business owners like you.
It doesn’t matter if you are just starting your business and have no marketing experience; these approaches will help you stand out as a small home service company in a market with lots of competition.
Traditional Marketing Ideas
Yard Signs
Yard signs are excellent tools for local marketing. You can catch the attention of so many people walking by. If you know how to create appealing designs and put them in the right places, you can see some amazing results for your landscaping business.
Here are some tips to maximize their effectiveness:
- Use bold colors, clear fonts, and interesting photos to stand out from a distance. Incorporate your company logo and contact information so it’s easy for new clients to reach you.
- Position signs in high-traffic areas, like busy intersections and community centers. Make sure your sign can be seen from more than one angle.
Direct Mail Campaigns
Direct mail is still a valuable tool for targeting specific areas and reaching new customers directly in their homes. For the best results, consider these tips:
- Identify the right postal codes based on demographics, income levels, and distance from your existing clients.
- Customize your messaging and offer to resonate with the needs and preferences of the target audience.
- Design mailers that grab attention with vibrant imagery and special offers.
- Use before-and-after photos of your previous landscaping projects to let new customers know what to expect from working with you.
Here is an example of an effective direct mail campaign we designed, printed and mailed for a landscaping company.
Cultivating Relationships with Local Businesses
Connecting with other local companies can give you very useful recommendations and chances to work together. Do some research to find other businesses that are complimentary to your services but are not considered direct competitors.
Contact the plant nurseries, places that sell garden supplies, and stores where people buy things to fix their houses around your area to see if there are possibilities for working together or making referral deals.
You might also think about becoming part of local business groups or networks to meet more professionals and create helpful connections with each other.
Digital Marketing Strategies
Google Business Profile
One of the most important parts of your online presence as a landscaper is a well-optimized Google Business Profile. It can help you get discovered by more clients and make your business look more trustworthy to new customers.
To optimize your Google Business Profile:
1. Claim and verify ownership of your listing.
2. Make sure all relevant sections of your profile are completely filled out.
3. Use keywords related to landscaping services and your target city.
4. Include high-quality photos of your landscaping projects and team members.
Asking your customers to leave reviews can be a game changer for your business profile.
Here’s how you can do it:
- Send follow-up emails after you complete a project.
- Offer special discounts to customers who leave a review.
To manage your reviews, be sure to respond as soon as possible. This tip should be followed for both positive and negative feedback.
Social Media Marketing
The strength of social media sites such as Instagram, Facebook, and Pinterest is widespread. You can use all of these platforms to interact with your audience and find new customers organically.
Fill up your profiles with engaging photos of what you do, giving people a look at how you work and who you are behind the scenes.
Similar to your website, it’s always a good idea to showcase before and after photos and any customer testimonials you can get. The key is to show your target audience how you can help them solve their problems.
Communicate with your audience by posting educational material, replying quickly to their questions, and highlighting current sales or price reductions to attract more business.
Email Marketing
Email marketing is a powerful tool for nurturing leads and maintaining long-term relationships with your customers. By sending targeted emails with valuable content, promotions, and updates, you can stay top-of-mind and encourage repeat business.
You can use website opt-in forms, social media promotions, and in-person interactions to build your email list. When crafting email campaigns, remember to focus on making your messages personalized and visually appealing with clear calls to action.
Leveraging Online Presence
Having a strong online presence is essential for all businesses, but this is especially true for landscapers and other local service providers. Start by creating a website that acts like your online shop. Think about it like a friendly center where interested customers can easily look at what services you offer, how much they cost, and how to get in touch with you.
Also, consider making your online visibility better by adding a blog that gives information your customers might be looking for. For example, if your target customer is searching the web to find out how to take care of a certain type of plant or how often they need to mow their lawn, you can write a detailed blog post that gives them those answers and a way to contact you for help.
Writing about professional advice and landscaping tips will help you become known as a reliable expert. As a result, you can build trust with homeowners in your area and ensure you’re at the top of their minds when it’s time to hire a landscaping service.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is essential for boosting your landscaping service in Google results. You can use on-page strategies like optimizing website content, titles, and meta descriptions for more visibility.
Off-page tactics include getting backlinks and citations from other websites. Tools like Google Analytics and SEMrush can help you monitor performance and learn where you can improve.
Online Advertising (PPC)
Pay-per-click (PPC) advertising is a way to directly reach your target audience. Platforms like Google Ads and Facebook Ads give landscapers access to audience targeting based on location, interests, and demographics.
If you’re working with a limited budget, it’s a good idea to focus on the most relevant keywords, writing compelling CTA’s, and creating a strategic bidding strategy to make the most of your dollar.
Get Started With Smart Landscaping Marketing
In the active world of landscaping, smart marketing plans can lift your business to higher levels of success. By applying some of the tips we discussed in this article, you can establish your business as a respected leader in your industry.
Even with the help of these DIY strategies, landscaping marketing can still be challenging for inexperienced business owners. At Boost Web Studio, we specialize in branding and marketing services that make your life easier, from SEO optimization and website design to customized logos.
Book a free consultation today to learn how we can help you manage the complex side of your business so you can focus on what you do best!
About the Author
Kimberly Ortiz
Kim started her design journey in 2013 as a freelance graphic designer. She continued expanding her skills and started focusing on web design and development. Over the years, she has worked with hundreds of small businesses and nonprofit organizations all over the country. She is passionate about creating designs that are not only visually stunning but also efficient and accessible.
