What comes to mind when you think of Starbucks, Twitter, and Target? Green, blue, and red, right? That’s because these brands have done a great job with their brand identity and we can easily associate them with their respective brand colors.

Choosing your brand colors may seem insignificant but it’s more important than you might think. If you’re currently in need of a new logo or planning to rebrand your business, you’re probably wondering how to pick your new logo colors. First, let’s talk about why picking the right brand colors is so important.

Why is it important to choose the right colors for your brand?

Color is one of the first things people see when they look at your logo and can play an important role in how they feel about your company. If you want people to remember your company, you need to choose your brand colors wisely. The colors you choose can either attract or repel potential customers. So before you go with your favorite color, let’s take a look at some tips on how you can choose the right color for your brand.

How to choose the right colors for your logo?

Know the meaning of colors

Have you heard of color psychology? According to colorpsychology.org, it is the study of how colors affect your behavior, mood, and impression on others. Research shows that colors can significantly affect our moods and the way other people respond to us.

For example, yellow is cheerful and optimistic, just like the sun! That’s why Amazon has a yellow smile in their logo. Another example is the color blue. It is widely used in corporate logos as it creates a sense of security, loyalty, and professionalism.

Know your brand

It’s so important to stop and think about what your business brand is all about. What are your business goals? Where do you see your business in 3, 5, or 10 years? What do you want people to think of when they hear your business name?

And don’t forget to think about your brand personality. How does your business interact with its customers? What’s the “vibe” of your business? Colors evoke emotions and affect the way people feel about a brand. For example, green automatically makes us think about nature, making it a great color choice for landscaping and solar energy companies.

Know your ideal client

Remember that the purpose of your logo is to attract your ideal client. So please do yourself a favor and stop thinking about your favorite colors for a moment. Now think about your ideal client. Who are they? What are they looking for? What do they like?

By taking the time to really think about your ideal client, you will be able to come up with the brand colors that will attract them to your business. Just imagine if you see a plumbing company with a pink logo. It’s not likely to attract adult, homeowners looking for a trustworthy plumber, right? (No offense to my pink lovers…pink is my favorite color too!)

Know your competition

Dig a little deeper and research your competitors. Make a list and note what colors they use in their logos. Try to see what you can learn from their color choices and start brainstorming about how you can be different from them.

Sometimes it might be a good idea to stick with your standard industry colors while there might be other times in which a better strategy is to use a unique color palette to stand out.

Hire a professional logo designer

As a busy business owner, reading the tips above might have been a bit overwhelming. That’s why enlisting the help of a professional logo designer is a great idea. They will take care of the strategy work for you and make sure your brand colors attract your ideal client and help you stand out from the competition.

Need help with this?

About the Author

Kimberly Ortiz

Kim started her design journey in 2013 as a freelance graphic designer. She continued expanding her skills and started focusing on web design and development. Over the years, she has worked with hundreds of small businesses and nonprofit organizations all over the country. When she’s not working, she enjoys sipping on a margarita by the pool or beach.